Research Guides: Marketing: Target Markets

Resources

Industry Statistics Portal
Drill down by NAICs code to locate sales or shipments for products or services, sometimes by specific type or zip code.
2012 Industry Snapshots
Drill down by NAICS code for industry snapshots from 2007 and 2002 economic census.
County Business Patterns
Find number of establishments by industry code by state, county and zip code. Often includes annual labor expenditures which can be used to estimate annual revenue.

First Research This link opens in a new window
This industry resource has brief information on market segments. Also use this resource if your target market are business buyers instead of consumers.
Business Source Premier [EBSCO] This link opens in a new window
Search BSP for articles on your target market. Search strategies might be:
hispanic market
granola bars and market*
* retrieves market, markets, marketing, etc.
ABI/INFORM Collection [PROQUEST] This link opens in a new window
Search a different set of trade publications and journals for information on your product and target market. Use strategies similar to Business Source Premier.

Statistical Abstract of the U.S. [PROQUEST] This link opens in a new window
Access the Statistical Abstract of the United States (1970 - present). Search one volume at a time or multiple volumes simultaneously. Charts can be downloaded into Excel for further data manipulation.
The ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political and economic conditions of the United States from 1970 to today.

Census.gov
Select "People" at the top and choose a demographic area from age to families to foreign-born to school enrollment and more.
U.S. Census Interactive Population Map
Open the Interactive Population Map, choose a tab - Population, Race, Ethnicity, Age/Sex, Housing Status - enter your location view map. Choose Census Tracts to show breakdowns within a city.
U.S. Census Bureau
View pre-created tables or generate your own tables of socioeconomic and demographic data at the national, state, and metro level.
City-Data
Profiles cities and towns with more than 6,000 residents.
ERsys.com
Basic demographic and community information about cities and towns. Arranged by state.
ZIP Code Lookup and Segment Details
Find out the top 5 PRIZM clusters for zip codes using the Zip Code Look-Up and view population maps and pie charts.
N.H. Community Profiles
Find information on the 234 incorporated cities and towns in the State of New Hampshire.
N.H. Almanac
Search for NH population data, housing, income, taxation, voting behavior, etc.

American Customer Satisfaction Index
UK Customer Satisfaction Index
General Social Science Survey
The GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest. The GSS takes the pulse of America, and is a unique and valuable resource. It has tracked the opinions of Americans over the last four decades.
Pew Research Center for People and the Press
Research results on social trends and target markets, religion, and use of technology, with additional focus on hispanic market and global public opinion.
Social & Demographic Trends
Pew Research Center
Health & Retriement Study
A longitudinal study of health, retirement and aging with insights on the needs of seniors.
Key Findings. Saurage Research.
Trends and insights into the business to business marketplace from Saurage Marketing Research.
Kids Count Data Center
The well-being of America’s children on a state-by-state basis and ranking states on 10 measures of well-being from the Annie E. Casey Foundation.
AMA Resource Library
American Marketing Association
Joint Center for Housing Studies of Harvard University
Harvard University's annual report on the state of US housing.
Panel Study of Income Dynamics
A nationally representative longitudinal study of nearly 9,000 U.S. families. Following the same families and individuals since 1968, the PSID collects data on economic, health, and social behavior.
globalEDGE
A knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Created by the International Business Center at Michigan State University.
Economic Policy Institute Research Data
The Economic Policy Institute, a nonprofit Washington D.C. think tank, seeks to broaden the discussion about economic policy to include the interests of low- and middle-income workers. From its findings, EPI publishes books, studies, issue briefs, popular education materials, and other publications.